Recruiting and Retaining the Next Generation

Millennials, Media, and Cultural Solutions
Interested In Hosting a Class?

January 18, 2024 to January 19, 2024
08:00 am – 05:00 pm 

$495.00 (USD)

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The Gold Standard in Law Enforcement Training for over 40 Years!
Details Price Qty
General Admissionshow details + $495.00 (USD)  

  •  January 18, 2024 - January 19, 2024
     8:00 am - 5:00 pm


Denton Public Safety Training Center, 719 East Hickory, Denton, Texas, 76205, United States

Over the past several years, Law Enforcement finds itself struggling to attract qualified candidates to the profession. In addition, veteran officers are leaving their agencies at a rate never seen before.

– Calibre Press

“Excellent Course. Instructors represented a good cross section of law enforcement (Ofc., Lt.,Chief). All shared different and individual perspectives that were valuable and brought credibility to the subject matter.”

Chief Duggan – Lakewood, CO

“Excellent Course. Extremely knowledgeable instructors. I would absolutely recommend this class.”

Sgt. Jones – Jacksonville Sheriff’s Office

Upcoming Courses


  • Sep 27-28, 2023
Waretown, NJ $495.00 Register
  • Nov 01-02, 2023
Sandy, UT $495.00 Register
  • Nov 06-07, 2023
Brea, CA $495.00 Register
  • Jan 18-19, 2024
Denton, TX $495.00 Register
  • Jan 23-24, 2024
Denver, CO $495.00 Register
  • Mar 27-28, 2024
Pittsburgh, PA $495.00 Register

Related Topics

Course Description

In a climate of clashing media narratives, how do you cut through the noise and sell your culture and your profession?

How do you get the facts out there, mend community relations, and flourish as an agency?

Law enforcement is in desperate need of taking back the agenda-driven narrative that dishonors the profession and disparages its members.

As leaders, we have to take control and re-establish the integrity of the profession, build stronger partnerships with the community and create empowering internal cultures that attract and retain the best.

We open this two-day symposium by challenging law enforcement managers to think critically about the solutions. He’ll offer data, stats and relevant studies that highlight what we’re doing right and what we’re doing wrong as leaders of both organization and community. We then begin the discussion on 1) how to successfully attract and recruit qualified applicants – including members of the minority community, and 2) how to retain your experienced officers in today’s climate.

This course will address recruitment as the selling of a lifestyle rather than just a job. He will discuss the need for cultural changes that will help retain exceptional officers and how those same officers will become your greatest recruitment tool.

Finally, we will facilitate breakout sessions and conduct an open panel discussion, allowing participants the opportunity to weigh in with the instructors on the issues at hand.

Course topics will include but not be limited to:

  • Why do we have recruitment issues & officers retiring early?
  • Countering the Media and Extremists: Who’s Controlling the Conversation?
  • The Millennial Myth & Practical Solutions
  • How Should we be Hiring? What are we Looking For?
  • Policy Considerations: Are Policies Disqualifying Strong Candidates?
  • Successful Systems to Identify Inappropriate Candidates
  • Selling the Lifestyle – Not Just a Job

This class is a crash course in contemporary leadership skills and traits. It’s essential to those interested in learning… and great to those currently leading.
Officer Rivera, Salinas PD, CA